National Retailer Implements Omni-Channel Commerce Platform

A national Canadian retailer with 180+ stores was losing market share to online competitors due to disconnected online and in-store experiences. Their legacy e-commerce platform couldn't handle peak traffic, inventory data was 24 hours stale, and customers couldn't buy online and pick up in store. The retailer needed a modern, unified commerce platform that could compete with digital-native brands while leveraging their physical store advantage.

Zaha designed and built a modern omni-channel commerce platform using a composable architecture approach. We implemented a headless commerce engine with a React-based progressive web application for the storefront, integrated with a real-time inventory management system that synchronizes across all 180+ stores and the warehouse network. The platform includes buy-online-pickup-in-store (BOPIS) capability, real-time product availability, personalized recommendations powered by machine learning, and a unified loyalty program. We used Snowflake as the analytics backbone for customer insights and demand forecasting.