Technology Solutions for Retail & E-commerce
Canadian retailers face an increasingly complex operating environment where consumer expectations for seamless omni-channel experiences, same-day fulfillment, and personalized engagement are reshaping every aspect of the value chain. Zaha Technologies partners with national retailers, specialty brands, grocery chains, and direct-to-consumer businesses to build the commerce platforms, data analytics capabilities, and supply chain intelligence required to compete in a market shaped by shifting consumer behaviour and evolving regulatory requirements.
Omni-Channel Commerce and Unified Customer Experience
The distinction between in-store and digital commerce has effectively dissolved for Canadian consumers, who expect a consistent experience whether they are browsing on a mobile device, purchasing online, or shopping in a physical location. Zaha Technologies helps retailers architect and deploy unified commerce platforms that bring together point-of-sale, e-commerce, mobile commerce, marketplace, and social commerce channels on a single technology foundation. Our approach leverages headless commerce architectures and composable commerce principles that give retailers the flexibility to deliver tailored storefront experiences across channels while maintaining a unified back-end for order management, inventory, pricing, and promotions. We integrate with Canadian payment processors, shipping carriers, and tax calculation services to ensure that every transaction is processed accurately and in compliance with PCI DSS and provincial consumer protection legislation.
Supply Chain Analytics and Demand Forecasting
Efficient supply chain operations are the foundation of retail profitability, and the complexity of managing inventory across physical stores, distribution centres, and fulfillment nodes demands sophisticated analytics capabilities. Zaha Technologies builds supply chain intelligence platforms that integrate data from enterprise resource planning systems, warehouse management systems, point-of-sale terminals, and external signals such as weather, economic indicators, and competitive pricing to generate accurate demand forecasts at the SKU and location level. Our machine learning models help retailers optimize inventory allocation, reduce carrying costs, minimize stockouts, and improve markdown effectiveness. For grocery and perishable goods retailers, we deploy freshness-aware inventory models that balance availability with waste reduction, supporting both profitability objectives and emerging ESG commitments around food waste.
Personalization, Loyalty, and Customer Data Platforms
Delivering personalized customer experiences at scale requires a unified view of customer behaviour across every touchpoint, from browsing and purchase history to loyalty program interactions and customer service engagements. Zaha Technologies designs and implements customer data platforms that aggregate first-party data from all channels into a single, privacy-compliant customer profile. These platforms power real-time personalization engines that deliver individualized product recommendations, dynamic pricing, targeted promotions, and personalized content across web, mobile, email, and in-store digital touchpoints. Our solutions are built with PIPEDA compliance at their core, incorporating transparent consent management, data minimization principles, and the right-to-deletion capabilities that Canadian privacy regulations require. We also ensure that all electronic marketing communications comply with CASL, including proper consent tracking, unsubscribe mechanisms, and sender identification.
Industry Case Study
National Retailer Launches Unified Omni-Channel Commerce Platform
Challenge
A national Canadian retailer with over 180 locations was operating separate technology stacks for in-store point-of-sale, e-commerce, mobile commerce, and its loyalty program. Inventory visibility was siloed by channel, resulting in frequent online stockouts for items that were available in nearby stores. The fragmented architecture prevented the retailer from offering services such as buy-online-pick-up-in-store (BOPIS), and customer purchase history was not unified across channels, limiting the effectiveness of marketing and loyalty initiatives.
Solution
Zaha Technologies designed and implemented a unified commerce platform that consolidated all sales channels onto a single order management system with real-time distributed inventory visibility across all 180 locations and three distribution centres. The solution included a headless commerce architecture for flexible storefront experiences, a unified customer data platform integrating loyalty, purchase history, and preference data, and a PCI DSS-compliant payment gateway supporting in-store, online, and mobile transactions. A personalization engine powered by machine learning was deployed to deliver individualized product recommendations and promotional offers.
Result
The retailer achieved a 19% increase in online conversion rates within four months of launch and successfully activated BOPIS across all locations, which accounted for 28% of online orders by the end of the first quarter. Unified inventory visibility reduced lost sales due to stockouts by $6.2 million annually. The personalization engine delivered a 34% improvement in email campaign click-through rates and a 12% increase in average order value for returning customers. Customer lifetime value increased by 15% across loyalty program members.
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