Customer Platforms
Build deeper customer relationships through intelligently designed CRM, CMS, and omni-channel experience platforms. We help Canadian enterprises unify their customer data, automate engagement workflows, and deliver personalized experiences at scale.
Your customer platform ecosystem is the operational backbone of every sales, marketing, and service interaction your organization delivers. Zaha Technologies' Customer Platforms practice helps Canadian enterprises select, implement, and optimize the CRM, CMS, and communication management solutions that drive revenue, reduce churn, and elevate the customer experience. We bring deep platform expertise across Salesforce, Microsoft Dynamics 365, HubSpot, Sitecore, and Adobe Experience Manager, combined with the integration engineering capabilities required to connect these platforms into a unified, real-time customer data fabric.
Every engagement begins with a thorough assessment of your current customer journey, data architecture, and business objectives. Our consultants map pain points and opportunity areas, define a target-state platform architecture, and deliver a phased implementation roadmap that balances quick wins with long-term strategic value. We specialize in complex migrations from legacy systems, ensuring data integrity, business continuity, and user adoption throughout the transition.
Zaha's customer platform implementations are designed for the Canadian market from the outset, with native bilingual support, CASL-compliant consent management, and integration patterns that respect privacy-by-design principles. Our post-launch optimization services include A/B testing, journey analytics, and continuous improvement programs that ensure your platform investment delivers measurable returns quarter over quarter.
Key Capabilities
CRM Strategy & Implementation
Evaluate, select, and deploy customer relationship management platforms with custom workflows, lead scoring, and sales automation tailored to your go-to-market model.
CMS Platform Selection
Conduct structured evaluations of headless, hybrid, and traditional content management systems to match editorial workflows, performance requirements, and integration needs.
Customer Communication Management
Implement automated, template-driven correspondence systems for regulated communications including statements, policy documents, and compliance notices across print and digital channels.
Omni-channel Experience Design
Architect unified customer journeys that deliver consistent, personalized interactions across web, mobile, email, in-store, and contact centre touchpoints.
Platform Integration & Migration
Migrate legacy CRM and CMS data with full integrity validation, map complex field relationships, and build real-time integrations between customer platforms and back-office systems.
The Canadian Context
Canadian consumers interact with brands across an average of six channels, and they expect every interaction to be seamless, personalized, and compliant with PIPEDA consent requirements. Zaha Technologies designs customer platforms that respect bilingual content obligations under the Official Languages Act, support both English and French customer journeys natively, and maintain full consent and preference management records required by CASL and provincial privacy legislation. Our implementations leverage Canadian-hosted environments to ensure customer data residency compliance.
Featured Case Study
Customer Experience Transformation for a Canadian Telecom
Challenge
A major Canadian telecommunications provider was operating five disconnected CRM systems across its consumer, enterprise, and wholesale divisions. Agents had no unified view of customer history, resulting in an average handle time of 14 minutes and a Net Promoter Score that had declined for three consecutive quarters.
Result
Zaha consolidated the five legacy systems into a single Salesforce platform with custom Lightning components, integrated with the provider's billing and provisioning systems via real-time APIs. Average handle time dropped to 8.5 minutes, NPS improved by 22 points within six months, and the unified platform enabled a new cross-sell program that generated $6.1M in incremental annual revenue.
Technology Stack
Ready to elevate your customer platforms strategy?
Connect with our experts to discuss how Zaha Technologies can help transform your organization.
Book a Consultation